SkyDomains » Why they named it


Why they named it

Long time everyone. Ever wonder what goes on behind the scenes and why a company may choose one name over another. Ever wondered why your supposedly one worder never seams to catch the attention of venture capitalist or startups?  Like I promised I have resolved to post only when inspired to do so.  As some of you know I went back to school.  Recently my Economics term paper revolved around picking one company that begins with the  initial of your last name and answering over 50 questions based on your company of choice’s   full *10-K report.  For me,  Amazon was the obvious choice due to the fact that I do most of my shopping online and Amazon tend to get the lion share of all that shopping. Secondly, It is a pretty young company so I hoped its 10-K report will be shorter and easier to read than say Apple. inc.

Well need less to say that this assignment made me know more about Amazon than I ever imagined and that brings me to the tit-bit I wish to share.   For some of us who have not been around log enough in domaining, it might be news to us that the original name of was; well not According to;

“Jeff Bezos founded, Inc. in 1994 and the site went online in 1995. The company was originally named Cadabra, Inc., but the name was changed when it was discovered that people sometimes heard the name as “Cadaver”. The name was chosen because the Amazon River is one of the largest rivers in the world, and so the name suggests large size, and also in part because it starts with “A” and therefore would show up near the beginning of alphabetical lists.”

Felt this was interesting enough to share.  I have always found naming facinating as it can sometimes make or break a company. I also enjoy it immensely when I am consulted towards the naming of a new company.   I am currently working with a friend in picking up a domain name for her online venture.

That’s it for today but before I go I will like to leave you with this little words of wisdom that I cannot take credit for “Love your wife, hug your kids always, use your good dishes, wear your good suit. Life is too short to be lived marginal!

References – Wikipedia, the free encyclopedia.” Wikipedia, the free encyclopedia. N.p., n.d. Web. 14 Mar. 2011. <>.

*A Form 10-K is an annual report required by the U.S. Securities and Exchange Commission (SEC), that gives a comprehensive summary of a public company’s performance

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Written by Frankie Aladi in: Domain Talk |


  • Apparently “Cadabra is a computer algebra system designed specifically for the solution of problems encountered in field theory”. (source: wikipedia). If they chose the name “Amazon” because it suggests large size, I wonder what the heck they were thinking when they chose the name Cadabra :)

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