Nature Calling: A case of bad branding?
One of my pastimes is perusing the local flea market. I have also convinced my wife that it is a fun thing to do. Due to a sports injury, I often simply ride around the flea market in my truck instead of walking. This last weekend as I was making my rounds as I call it, I stumbled upon a booth that baffled my imagination. Parked behind the booth was the most tricked out SUV (customized) I have seen in months. This one had it all, 22 -24″ rims, Chromed out with all the works. I could not even readily tell the make of the SUV. It was very eye catching and on it was a big flourecent green logo and the words “Nature Calling” written under the logo. I tried desperately to figure out what it was all about especially since I saw some neon jerseys with the logo being sold. I could not stop because there were other vehicles behind me. I asked my wife to please help me write down the name as I drove on. Since then till now I have pondered what this Nature Calling was all about. Was it a health food store? a Clothing line? A bad to the bone custom auto outfit? Everything but the obvious.The reason I write this post is because I am a strong advocate of the 15 mile/hr rule which states that while travelling at 15 miles per hour, I should be able to decipher your company name and link it to a product without much ado. This particular sign failed because it did not even have an url.
Just before writing this post, I did a search on Google for nature calling and behold the most likely result
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