He who has ears, let him hear or in this case, he who has eyes, let him read. Sorry if this post comes rather late but it is better late than never. I have been asked by a lot of people about my opinion on the .co domain extension. Most of the questions where simply conversations in passing while a few of them were actually beginners and fellow domainers who wanted to sample my opinion on the now popular .co extension
Before you read further, please be advised that anything you read here is simply one man’s opinion. I will however try as much as possible to back my reasoning with facts and lessons learnt from history.
First lets, make something clear .co is not the next best thing after .com, It is not the .com url shortener, in-fact it is the cc tld (Country code top level domain) of Colombia, population approximately 44 million. Just like “dotTV does not stand for television, dotME is not about you and dotCM is not typosquatter heaven. They are the ccTLDs for Tuvalu, Montenegro and Cameroon – and if you think that will never matter down the road think again” (David Castello, Castello Cities Internet Network, ElliotsBlog.com, October 8, 2009, Success Advice from the Most Successful Domain Owners of All Time).
Fact is a very few select people will make money but most will be left holding semi-worthless domains. Yes it is possible to make some money off these extensions and many have already done so by off loading there domains on the next dummy around the corner but does that mean you too could make a killing out of .co? probably not. Ron Jackson mildly put it in ElliotsBlog (October 12, 2009) by stating “first world ccTLDs like .de and .co.uk are proven winners but there is almost no chance of finding buyers for third world ccTLDs like .ws and .cc.”
History has shown that with the lunch of every new extension comes marketing hype which lasts only for a short while since these new extension have generally proven to not hold value or at the least rarely appreciates in value, just like a knock off Rolex seldom appreciates in value.
During the .cc craze, everyone and there second cousin fell for the hype especially after the heavily publicized sale of beauty.cc for $1M (Some domainers say this sale was engineered, some say it was dealt, others say it appears to have sold) Even yours truly acquired one or tow .cc domains then. One of them was Jot.cc (wanted to develop this into a web journal) After holding this domain for a couple of years, I quietly let it expire as the popularity of .cc wained. By the time I let it expire, I could not even get reg fee from the popular domain forums.
Some domainers fell for the .ws hype. I did not, the wounds of .cc was still very fresh. Even as recent as .Mobi one of the most hyped extensions of our time. I thought like many .mobi might have a chance and registered 2 or 3 mobis but the fact remains that the money to be made from .mobi has already been made. dotName, dotTel all have similar stories, so much hype very little substance in the end.
You noticed I did not limit my analogy to just cctld’s so if you have not gotten what I am eluding to, here it is in plain words, stick with quality, stick with the extension that have remained true over the years, as a beginner stick with .com. You get more bang for your buck with .com. It is also easier to sell a junkyard in lower manhattan than it is to sell 20 acres of land somewhere in kalahari desert. As a beginner, you are most likely going to have limited capital, most beginners do, you want to invest your cash wisely. In a nutshell, my .co advice is “don’t do it”
If you a beginner think that you will prosper from investing in .co domains, you have a right to be wrong.
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