Each time I have a brush with a potential end user, it is always exciting, When that end user is the Executive Vice President of a Multi-Million dollar Company, excitement reaches a whole new dimension.
Last weekend I was introduced to a gentleman who is the Executive Vice President of a multi-milion dollar company. Some of there products deal with defense and other high tech stuff. After all the pleasantries, he gave me his business card. The domainer in me took over immediately. I noticed that the URL of there company is TheLLLGroup.com (LLL substituted for actual name) so I asked why not LLL.com and his reply was simple “We don’t need it that bad”
When it was convenient I checked to find that LLL.com was being used but not by his rival. The interesting thing was that LLLGroup.com is parked and still available for sale but they made no move to purchase this name. His company actually goes by LLLGroup so why add “The” to the URL instead of spring for LLLGroup.com?
Here is the body of this post.
Most end users still do not care. Most will add “The, Go, Our, Now, My ” or whatever comes to there mind rather than spring for a name. Look at our biggest registrars (GoDaddy.com, enom.com )
This is not the first time I am seeing this type of scenario.
The end user just does not care for domains as much as we do.
May I add that this particular end user did not have his company URL on his card. I deciphered the URL from his corporate email on the card.
My question is why don’t they care? What can we do? This particular end user is no novice to domains, he is even aware of the prices they command but just feels they do not need it that bad.
I must add that I do not own any of the names referenced.
Have you had any experiences like this?
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