My name is Frankie Aladi, I am a veteran of the United States Air force, a Chemist by Education, an ASE Certified Mechanic by training, a Mine Resistant and Ambush Protected Vehicle (MRAP) electronic technician by day, a domainer in-between, and a full-time disciple of Christ by choice. I also have a BS. in International Business from Liberty University and an MBA from West Texas A & M University.
I read a lot but don’t get the opportunity to read as much as I would like to. I am well-traveled but not a big fan of traveling. I like to make people laugh. More importantly, I like to bring the best out of people. I always see the cup half full.
My hobbies include Fitness, cycling, table tennis (ping pong) which I share with my lovely wife.

I have been a domainer for more than 15 years but I am by no means an expert in domains. There is so much information out there on domain names but I will try to provide you with a new perspective. A new way of viewing and evaluating your investment based on Christian principles.

Let’s go domain!

I am now big into crypto, NFTs and  obsessed with the Proton Chain (XPR)

You can contact me by simply posting below.

If It is of a private nature, you may hit me up at



Written by Frankie Aladi in: |


  • Vali says:

    Hello Frankie Aladi, I just stumbled upon your blog and just love it. Thank you for a nice work with this blog and for reminding us about the most important domain property which is Heaven. Thank you.

  • Anthony says:

    Very nice site. Best of Luck!

  • Jill says:

    Terrific website! I also like your faith-based approach. The dirty secret about so many ‘big time’ domainers (ESPECIALLY many who appear to demand respect and attention) are that some got there by selling sleazy domains.

    Keep up the great work!


  • Cedrik Reese:

    Hey Frankie, nice site. I am in the navy retiring in less than 4 years. I have recently got into domaining myself and trying to make a living online. Looking forward to future posts

  •   My Domains says:

    Nice post and thanks for serving the country

    Yes. Domain is king and one needs to create something from it

    check out my domains at SearchEngineMonetization.com

    worth $500K

  • Very nice blog.. Some interesting stuff on there. Keep up the good work Frankie 😉



  • Sex.com just sold for $13 million. My brother and I have a seven figure deal in the works. There is nothing to “protect” about dotCOM. Yes, I hope ALL investors in ALL extensions make money, but the truth of the matter is that, even though it is possible to make money in any extension, dotCom is the Gold Standrad for domains and will be for quite some time (and will be more so after the new gTLDs are released).

  • Robin Ong says:

    When a new wave comes along, there are chances that various hindrance may come and try their best to ripple off the wave. Hindrance like David Castello and the old guards. Remember the classic case study of IBM placing their bet on mainframe instead of PCs. At least IBM woke up after letting the new rave rolled it over.

  • @Robin
    You sound a lot like one of the old dotMobi proponents. If anyone said anything negative about dotMobi they swopped down like a squadron of Stukas on Warsaw in September. And where are they now? Exactly.

  • L. Butler says:

    Have to say the arguments are solid. There seems to be a good market for .cc’s and, of course, a huge flipping market with .co’s of late. Good for all domainers, regardless of niche, I might add.

  • Chris says:

    OK first things first:


    “CO may not be shortner for .COM, it is definitely a shortening for .CO.UK”

    No it is NOT, well at least for the UK anyhow. NO-ONE in the UK uses a .co domain over a .co.uk !!!

    In 2003 the .co.uk domain market was a little like some of these new markets today, plenty of untapped domains, some of which I registered. However had I known the uptake I would have registered many, many more.

    So, personally I will register .tv, .cc, .co but only on very good names on the assumption that I will have to wait over 5 years for existing domains to start to become in short supply, pushing up demand.

  • em says:


    I think you have a very ethnocentric view of the internet real estate world. In years to come IDN.IDN will play a much larger role in the internet world. .com is really not as popular around the globe as you might think. .com is the American extension and it will have less and less significance with more and more IDns coming out. And who are the biggest proponents of the American Extension? of course, Americans. I don’t hear the Japanese or Russians ballyhooing over .com the way North Americans do.This will inevitably lead to a substantial decrease of .com value , given supply and demand. Eventually .com will become a collector’s edition.

  • Robin Ong says:

    @David, when I read my comments yesterday, I do sound a bit emotional. Maybe you are right by comparing .co to .mobi, but time will tell. I hope I will have the last laugh though.

  • Laurie says:

    Interesting thread.

    Given the technology advancements [minimizing web development], todays economy [necessitating home employment] and the up and coming demand RE; keystroke efficiency by todays youth, the .co is 33% more efficient than a dot com.

    The younger generation sees no boundaries [having been raised on computers] and; as such, seem to seek the fastest, quickest, most efficient way to their intended destination.

    While the whales chase the presumed Holy Grail of the .com, the younger generation is developing catchy and/or domain hacks alternatively. The pendulum has swung, IMO.

  • Laurie says:

    @ em

    SPOT ON!

  • @em
    You lost me when you said dotCom will become a Collector’s Edition. You can’t possibly be serious. Anyone with a cursory knowledge of media history can easily see what’s really going on here. To simply refer to dotCom as another TLD is wrong. In fact, it is the brand for a media pop revolution and has already long insured its place in marketing for years to come. Regardless, you all know my name (most on here remain anonymous) and I have no idea knowing what kind of money the posters on here are generating to back up their logic. To claim dotCom would lose its value because dotCo is 33% “more efficient” than dotCom leaves me at a loss for words.

  • Laurie says:

    You misread. Dot com lucrative beyond measure. A point not in dispute. To what extent – and for how long- the issue as far as I read.

    Development and sales of .cn’s, .cc’s, .co.uk’s and .co’s (and others) are rising.
    The bottom line , IMO, domain extensions have multiplied based on overwhelming need and their ultimate potential, do you not agree?

  • @Laurie:
    “…extensions have multiplied based on overwhelming need…”
    Uh, NO.
    The only overwhelming need has been to make money. Seriously, Laurie – there was a need for dotTravel? Were they lining up for dotPro? Contrary to the screams of speculators, there are enough dotCom, dotOrg, dot Net and numerous ccTLDs out there for years to come. The figure domainers need to watch is not the number of domains bought, but how many are actually developed. And things will get really interesting when the new gTLDs come out because there will be too many names for speculators to artificially inflate demand. And then guess which TLDs will soar in value? That’s right – dotCom, dotOrg, dot Net and ccTLDs.

  • Laurie says:

    well said. Couldnt agree with you more RE: .travel, .pro etc. but clarify for me your point regarding “Uh, no … The only overwhelming need has been to make money’ comment.

    You meant through registrars rather than development?

  • @Laurie
    Yes, the “overwhelming demand” has been nearly 100% from registrars and speculators. The general public really couldn’t care less – and in the end they matter most. The more my brother and I speak the more obvious it becomes that domainers live in their own bubble. A very dangerous climate for any investor. As I said, always keep your eye on the number of names developed AND used as the primary brand for a business or individual. Those numbers never lie.

  • @Mr David Castello
    “As I said, always keep your eye on the number of names developed AND used as the primary brand for a business or individual. Those numbers never lie”.

    Except, past is prologue. People such as Domain King (Mr. Rick Schwarz) were able to buy, hold, NOT develop, and made a killing. Now, I’m not saying that you are wrong, I’m saying that there are many ways to kill a mouse; you can trap it, poison it, etc. It is hard to generalize. A lot of domainers, rightfully have respect for you and your brother, and other successful domainers, so I’m holding you to a higher standard here. Unless it’s scientific, statements should be better qualified.

  • Laurie says:

    @ ettelouR.com and David —
    A plethora of good advice. Thank you both. Please excuse my ignorance but…. where exactly does one “get” those numbers? [of domains developed]

  • @Laurie
    You may have to Google for the info. The legacy TLDs (DotCom, DotOrg and DotNet) have the largest number of developed sites. Was it because they were/are better? Of course not. It was because they were first and one should never, ever, ever underestimate the importance of that fact when dealing with the general public.
    Careful with the “past is prologue” rationale when an industry is as young as ours. However, you are correct in that there are other ways to make money in this business. You can park, develop or flip/sell. My brother and I have never said which was best for others. We simply prefer development for ourselves and have the hard stats to back it up.

  • BTW as we debate this .CO valuation, the market is already doing it’s magic! Put the proverbial newbie in the investors seat here. Over at Latona T.R.A.F.F.I.C extended auction, two .CO have just received Bids:

    Lot : #1610Total Bids : 1 Pisos.co
    Spanish for “apartments” or “flats”. Global Monthly Searches: 3,350,000; Local Monthly Searches: 74,000; Estimated Avg. CPC: $0.71; Competition: 0.06
    Category: Non-English
    Current Bid: $15,000

    Lot : #1610Total Bids : 1 Pisos.co
    Spanish for “apartments” or “flats”. Global Monthly Searches: 3,350,000; Local Monthly Searches: 74,000; Estimated Avg. CPC: $0.71; Competition: 0.06
    Category: Non-English
    Current Bid: $15,000

  • @David Castello,
    Thanks a lot for chipping in here. It pays to have someone with real world success chime in. Congratulations on the pending deal.

  • Aristianto says:

    The biggest problem I see with .co is:
    If you develop domain.CO as a brand, basically you are doing a free promotion for domain.COM. This is because people are much more familiar with .com, so when they hear “hey visit this website.co” they will automatically go to “website.com”. Perhaps this will change in the future, but I doubt it considering the billions of advertising dollars that have gone into promoting .COM

  • kandyjet says:


    yes, your comment is good for until 3 months a ago :)

    why i am telling that is, think the babies who born in the core era (nower days). in few years lator, if you say them to goto twitter, they will ask “twitter.com or twitter.co?” coz in few years both extensions are popular on the market. each extenstion promotion others wise versa.

    just IMHO :)

  • Jeffcool says:

    IMO the equation is quite simple :

    .com = display major or worldwide identity
    .cctld = display national identity

    Sometimes it’s not completely stupid to use things for what they are aimed for !

    Alternative uses (as for .tv) can be randomly but not soundly lucrative and will always remain periphal phenomenons (call it niches if you prefer). Even .net and .org are not so convincing in terms of branding (which .net or .org successful business doesn’t try to get his .com at some point ?).

    I have a few decent .mobi .do .co .mx .ws or even .bz (don’t laugh) because I am a dreamer. Never sold one unfortunately.

  • KandyJet & Jeffcool:

    Those are fair points. .CO is different.
    Remember, it depends on what you mean by a successful endeavor with domain names. I believe that .DE and .Co.UK, while they are not .COM, (no other TLD even, is), you can see those ccTLDs sell for handsome profits everyday on Sedo.
    If one invests $30 on a good .CO today and hold on to it for a couple of years, I trust they will not lose any money.
    All it will take for .CO to go viral and wild is one major, cool company using that platform to launch a great service that everybody needs, be it Social media or whatever. You must agree that .CO goes with Company like horse and carriage, or love and marriage.

    You should not use the fact that Domainers haven’t started buying .CO from each other at thousands of dollars to measure this thing; most domainers don’t have a boot to piss in, or a window to throw it out of right now. Most end-users do NOT know what’s going on for now. .CO is a tinder box! One thing I’m guessing: domainers who didn’t buy back in July are regretting it, I know I would. I wish I grabbed 5000 of them. I would have held them for 5 years before selling even one. It will be a hit, in my opinion. Remember, I have thousands of .COMs; I’m a .COM guy that doesn’t mind other TLD’s or ccTLDs living a little.

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